"Monster
Trucks: The Science of Extreme Machines"
Client: Clear Channel Exhibitions
Seruto & Company managed the Creative Development
and Production of this 15,000 square foot exhibition which opened
at the Museum of Science and Industry in Chicago Spring of 2003.
The principles of torque, traction, gyroscopic
action, and gearing are explored in the context of Monster Trucks. The
exhibit incorporates theatrical presentation and mechanical interactives,
and showcases real trucks that guests can climb on and experience
for themselves.
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Photo by: Dirk Fletcher — Courtesy
of Clear Channel Exhibitions
Exec. Producers: Jeffrey Wyatt and Eddie Newquist for CCE
Creative Director: Mark Lach CCE
Exhibit Design: Rick Goodwin Design
Graphic Design: Hunt Design
Lighting: Lightswitch Orlando
Production: Lexington Scenery, CCE Motor Sports, Scenery West & Rocket
Science.
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